PlayStation
First to Greatness
To launch PlayStation 4, we created a series of challenges to celebrate all the firsts gamers could achieve. If they hit the first triple double, the first kill streak, or the first anything, they became part of gaming history.
BBH NY
Production: Stink Digital
Over 700 videos were submitted in the first week alone. After two weeks, all but six of the most difficult challenges had been completed and the site had received almost 200,000 visitors. First to Greatness messaging achieved over 5 million social impressions and the trailer gained over 250,000 views with 78% completion rate. Ultimately, First to Greatness contributed to the most successful console launch in PlayStation’s history.