Roberto & Victor
Creative Directors

About
2024

Reebok Nails

What better way to promote one of the most classic sneakers than partnering with Cardi B and her iconic nails.

VB&P
Director: Andreas Nilsson
Production: Biscuit

Our strategy was simple, we wanted the internet to go “WTF Reebok”, so we teamed up with Cardi B and her crazy nails to create a very WTF film. But we didn’t just stop there, people could also call the phone number in the ad and get even weirder with Cardi’s nails.

A presskit with a bedazzled pair of Club C 85 was also created along with assets for the whole campaign in OOH, social, GIFs and more to cover every consumer need for glitter and bling.

“It’s absurdist, attention-grabbing, and completely Cardi B.”

The Cut

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