Meta Quest 3
In gaming, innovation leads to endless possibilities. To show how these possibilities can impact our lives, we created an emotional story inspired by the Meta Quest 3.
BBDO NY
Director: Fredrick Bond
Production: MJZ
To launch the Meta Quest 3, we created a distinctive campaign that showcased its unparalleled capabilities to the world. Our goal was to craft a global campaign that not only ignited enthusiasm among avid gamers but also enlightened non-gamers about its transformative potential.
The campaign encompassed Out-of-Home, captivating social videos, and a compelling launch film. The grand premiere of the launch film took place at the Meta Connect 2023 conference among the gaming industry’s most celebrated developers.