Home improvement how-to videos don’t always have to be long and boring. In fact, they can extremely short, fun, and wildly successful. BBDO NY Director: Megan Cignoli
Lowe's, the second-largest home improvement retailer in the world, is in the business of helping people make home improvements. With Vine, we saw an opportunity to bring useful home enhancement tips to life. In a series called Lowe's Fix in Six, we filmed and shared over 60 six-second how-to Vines that were as entertaining as they were useful.
“Lowe’s uses Vine for simple lifehacks and it’s absolutely brilliant.”
Business Insider
Fix in Six was hailed as a first-of-its-kind campaign. It achieved over 15 million earned impressions as well as hundreds of thousands of social mentions. But more importantly, it was recognized by the press and users alike for bringing compelling content to a platform often associated with trivial curiosities.